One of the largest premium tyre manufacturers in the world. A company known not only by motorists, but also by food lovers and those who like tourism. The most recognisable corporate mascot in the world. That is how the French company Michelin can be described in brief.
Michelin tyres are characterised by some of the most advanced technological solutions, while the company's plants are among the most modern. Each Michelin tyre model offers the highest level of performance and always offers something new and previously unprecedented in terms of technology. A good example of this is the Michelin CrossClimate — the first winter-approved summer tyre.
This brand's tyres often win awards in the biggest tests conducted by automotive magazines. The high positions on the ranking lists go hand in hand with the extremely positive feedback from drivers. The quality of Michelin tyres is also demonstrated by victories in rallies and races, including Formula 1, WRC, 24 Hours of Le Mans, MotoGP and cross-country cycling.
Michelin is not just one of the most innovative manufacturers, but also one of the oldest. The company was founded by brothers André and Édouard in 1889.
Michelin is famous for issuing travel guides and awarding the best restaurants in the world its mark of quality — the Michelin star. It was André Michelin himself who came up with the idea.
Bibendum, the brand's symbol, is the famous Michelin Man. In 2000, Bibendum won Michelin the title of best logo of all time. The first poster depicting this figure was created in 1898 by the artist Marius Rossillon.
The company has developed a patent for radial tyres, developed the XAS model designed for high-performance cars and produced the first "green" tyre, the Green X.
The Michelin Group also includes brands such as Kleber, BFGoodrich, Riken, Taurus, Kormoran, Warrior, Siam Tyre, Tigar, Euromaster and RECAMIC.