Pirelli is one of those names that everyone associates with cars, sports and tyres. The brand's history goes hand in hand with the history of cars. Since the brand's beginning, Pirelli tyres have accompanied vehicles and their drivers in the toughest conditions — at rallies, at races and during intensive everyday driving. The brand's tyres currently constitute the official equipment of Formula 1 cars.
The fact that Pirelli tyres are associated with the sport does not mean that the brand is not fitted on "ordinary" cars. On the contrary! The company has some very interesting products on offer for various types of drivers. This is evidenced by the many awards received from tests and positive user feedback.
Pirelli tyres can be successfully fitted to vehicles ranging from compact cars to typical sports models. These products are characterised by excellent performance, both in town and on the road, and resistance to wear. Pirelli tyres offer high performance in terms of safety, driving comfort and cost-effectiveness. These reliable tyres are for the discerning driver.
Pirelli has a lot to offer, including tyres for lorries, motorcycles and agricultural vehicles. This brand's tyres also fall into the premium category.
Pirelli was founded by Giovanni Battista Pirelli in 1872, making it one of the oldest tyre manufacturers in the world. It is now considered the fifth largest tyre company. It also includes brands such as Metzeler, Formula, Courier and AGOM.
One of Pirelli's most recognizable initiatives is its famous calendar containing photographs of nude models, which is has published since the 1960s.
In the 1980s, the company invented and marketed low-profile tyres, which have become the most significant innovation since the introduction of the radial tyre.
Pirelli also has an architectural symbol in the centre of Milan — Pirelli Tower, the company's head office, a 127-m skyscraper, a masterpiece of post-war modernism that opened in 1960.
In the 1990s, Pirelli almost merged with Continental, but the prepared merger did not come to fruition.
The Pirelli name was used to sign a limited edition of the first-generation Volkswagen Golf in 1983. The Golf GTI Pirelli model was repeated in 1999 and 2007.
Pirelli has sponsored the Inter Milan football team for many years.