History of brands - page 1

The story of Dayton tyres

The story of Dayton tyres

Dayton is the smallest and least known member of the Bridgestone Tyre group, although it is almost three decades older than the larger Japanese giant it belongs to. Dayton tyres were also one of the founders of American tyre power, which has its origins in various places across the state of Ohio.

  • 13/12/2017
  • Author: OPONEO.IE
What Is Behind the Names of the Famous Tyre Brands?

What Is Behind the Names of the Famous Tyre Brands?

What are the meanings of the famous tyre brands names? From a marketing point of view, they are worth a fortune and for each of the companies, they are a priceless capital in which is included their reputation, pedigree, history and traditions.

  • 05/06/2017
  • Author: OPONEO.IE
The story of Kleber tyres

The story of Kleber tyres

When the French general Jean-Baptiste Kléber died in Cairo in 1800, the concept of a tyre industry was something people at the time could simply not even dream of. How was the general to know, then, that more than 100 years after his death, through an interesting series of events, his name would be used for one of the world’s most popular choice of car tyres?

  • 30/03/2017
  • Author: OPONEO.IE
The Michelin Man - Worldwide Known Symbol of the Brand

The Michelin Man - Worldwide Known Symbol of the Brand

The best logo in history? The Michelin Man. This title was awarded to the legendary Bibendum by an international panel of professionals in 2000. The Michelin Man is a timeless brand icon, which for over 100 years, has been making the French brand Michelin famous.

  • 22/03/2017
  • Author: OPONEO.IE
The Pop Culture Icons Created by Tyre Brands [Top 5]

The Pop Culture Icons Created by Tyre Brands [Top 5]

In theory they may not directly have much in common with tyres, but thanks to them, big tyre brands have occurred on a large scale in mass culture. The non-tyre related symbols that they managed to create among others include: Michelin guides, Goodyear blimps, Pirelli calendars and Dunlop bridges.

  • 22/03/2017
  • Author: OPONEO.IE

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