If tyres were ranked according to appearance, Vredestein would certainly take first place. Models from this premium brand are designed in collaboration with Giorgetto Giugiaro, who won the main prize in the 1999 competition to decide who was the best car designer of the 20th century. Vredestein tyre treads are extremely dynamic and stylish.
In addition to their attractive design, Vredestein tyres demonstrate excellent performance. Proof of this can be found in the top positions in ADAC tests obtained by the Sportrac 5 model.
The Vredestein product line includes tyres for passenger cars, vans, lorries, cars with 4-wheel drive and bicycles. Vredestein is one of few manufacturers to constantly produce new tyres for retro cars.
Vredestein's origins date back to 1909. At the beginning, the factory mainly produced tennis balls, rubber floor coverings, shoes and related products. In 1934, the factory burned down, and after being rebuilt, it started producing bicycle tyres.
After World War II, Vredestein partnered with the American company BFGoodrich, and the new company's office was located in Enschede. The Profilux tyre model was sold in paper packaging to emphasize its uniqueness. It was to be something more than just an ordinary tyre.
In the 1950s, the tyre brand was advertised with a drawing of a woman named Profilientje who was dressed in traditional Dutch costume. When the Masterlux model appeared on the market, she was replaced by the slender Masterlientje, who ran forward in a bold, tailor-made suit. It was a symbol of the leap forward at the time.
The Vredestein brand is now part of Apollo Tyres. It is worth noting that the traditions have been preserved and its tyres are still manufactured in Enschede.