The Bridgestone LM25 is a winter tyre designed for passenger cars. It is particularly recommended for drivers of cars with high-performance engines, including sports cars. It features an asymmetric tread with a wide variety of functions which can easily handle a whole range of driving conditions. It rapidly and effectively evacuates water from under the wheels on wet or snowy roads, maintaining 100% grip and manoeuvrability of the vehicle. This guarantees an exceptional level of driving safety and allows for a faster and more aggressive driving style that makes full use of the engine's power. The tyres also feature reduced noise and vibration, which in turn ensures a high level of driving comfort. Furthermore, the low rolling resistance makes it possible to reduce fuel consumption.

The Bridgestone brand is one of the leaders in the tyre industry. The Japanese company has over 100 production facilities in many different countries around the world, and manufactures premium-range tyres characterised by unsurpassed quality and extraordinary robustness. The Bridgestone Group includes not only its own brand, but also companies such as: Firestone, Road King, Seiberling, Peerless, Dayton and Gillette.

